Hutt Valley Tourism

Just across the harbour from the capital, the Hutt Valley is a place where communities thrive in natural surrounds

The Chocolate Story two women shopping

Tourism in the Hutt Valley

  • $250 million was spent by visitors in the year to September 2019 to Lower Hutt and $50 million in Upper Hutt.
  • Around two-thirds of visitor spend is from kiwis and a third from international visitors.
  • Aucklanders and Wellingtonians spend the most here followed by our neighbours in Manawatu-Whanganui and then Canterbury.
  • Australians represent a third of our international visitors followed by China, USA, UK and South East Asia.


Who we are

The Hutt City Council and Upper Hutt City Council work together with businesses, events, and organisations to attract day and short break visitors to the Hutt Valley, particularly from the Wellington region. We do this to help grow our business community, bring more people to our events and attractions, and to showcase everything we have to offer in our valley of villages.


Our Action Plan

The Hutt Valley Tourism Action Plan provides strategies and actions for collaborative and consistent delivery of visitor experiences, services, infrastructure and marketing between the different tourism partners – Councils, agencies, land managers and tourism industry operators – in the Hutt Valley.

As we work together more, we, Hutt City Council and Upper Hutt City Council, are looking to build partnerships with local businesses and groups who help make our Valley the awesome place it is today.

If you would like to know more about the Tourism Action Plan and how we can work with your business, get in touch.


Marketing & PR support

HuttValleyNZ is continuously growing the stories we feature on our website and in our promotional activities to drive visitation, consumer spending and event attendance.

We promotes businesses, events, places and experiences through its digital channels, as well as through PR activities and marketing campaigns.

Free online exposure

Our website, is the first place to start in getting coverage. Content and editorial support is free for local businesses and frequently feature in our social media channels and partner promotions with WellingtonNZ. If you would like your business, event, or product to feature on, get in touch.

We can recommend a number of places online to feature your experience so it's visible to more consumers and product buyers both domestically and internationally – many of them are free.

Social media

We'd love to hear about and be able to share upcoming events; new shops, restaurant openings; special announcements and happenings in the Hutt. Get in touch with our team for assistance.

We share stories through these places:




Media and PR

We work with the WellingtonNZ team to work with journalists in the Wellington region, around New Zealand, in Australia and internationally in key markets. Tell us about your story.

Hutt Valley visitor guide

We produce a printed visitor guide with 50,000 copies distributed from Spring each year and commercially distributed around the Wellington region, to the i-SITE network and tourism providers nationwide and ordered by attractions via Visitor Point Online. 56 local advertisers supported the 2020 guide - talk to us today to reserve your spot for the next edition.

International trade opportunities

If your business is ready for international visitors and you’re interested in getting your product in front of international travel sellers, you may want to join us as partners in a regional international marketing group or talk inbound trade and other opportunities with us. Send us an email.

You might like